The benefits of
using a PIM specialist

Before the internet was created, bricks and mortar stores reigned supreme: what people saw and touched was what people bought. E-commerce, with its multiple, digital sales channels is a radically different prospect. 

These days, almost everything a consumer could wish to buy is at their fingertips. The price businesses pay for that convenience is ensuring all their product data is up-to-date and accurate, so consumers can make informed choices. 

Behind even the most ordinary of products lies vast swathes of information relating to every part of the value chain: from specifications to sustainability labels.   

Businesses have quickly discovered that, in order to maximise resources and guarantee a positive customer experience from their services, they must constantly enrich and synchronise this vital source of information. 

To do that, they need to implement a specialist product information management (PIM) system. 

Product information management (PIM) systems collect, consolidate, enrich and disseminate the structured data behind every product a business sells across its multiple distribution channels. 

PIM streamlines the management and processing of product data, and synchronises everything from item descriptions, pricing, stock keeping units (SKUs) and images. If something changes, the software automatically updates the data across all channels. 

As you can imagine, this smooth flow of data benefits everyone in the supply chain. It can also ensure the customer experience is a positive one, potentially increasing conversions. 

The implementation of PIM enables the seamless exchange of various data between every part of an ecommerce business. That includes:

Product data 
Managing digital assets 
Technical product data 
Marketing and sales data 
Localised product data 
Manufacturer and supply data 

There are lots of benefits for businesses who decide that implementing a PIM tool is the right solution for them. 

PIM software strips out dull, repetitive tasks, leading to increased productivity, while the automated workflows reduce the risk of errors in data being published. 

Businesses that implement a PIM system may save time and money, but there are additional features that make the software attractive too. It may increase conversions, and could lead to fewer returns, potentially boosting your bottom line. 

It’s taken quite some time, but brands have finally understood that a great product experience is every bit as important to consumers as the price. 

That’s why the number of companies using PIM solutions to gather and publish quality data about the products they market, without errors, is growing: creating a virtuous circle. 

Expanding into new channels means creating new content, including an array of digital assets. If your company is tight on resources or expertise, this could be a headache. 

Businesses that support a PIM solution can seamlessly update and manage their information, facilitating almost endless growth.  

The implementation of a PIM system helps streamline processes and boost productivity by automating manual jobs across an organisation. Data siloes become a thing of the past.

Every customer’s specific needs should matter to a business, whether they are shopping in England or Equatorial Guinea. 

PIM tools are ideal for customising products according to specific channels and languages, helping companies offer a tailored experience and potentially reducing returns. 

Many hands may make light work but they can also make a mess of your product data if your team doesn’t communicate effectively. 

PIM software limits the number of people in a business who have access to and can distribute a product’s information, ensuring robust data governance. 

The answer to that is simple: PIM has advantages for almost everyone in the value chain. 

Marketing and sales teams 

Implementing a PIM project to meet your business needs can eliminate the need to process endless piles of data to create sales strategies.

Product information management generates accurate, cohesive information across product ranges, providing solutions that make it easier to manage your marketing campaigns. 

Suppliers

Trusted suppliers can use PIM solutions to update information about products, including stock levels and costs, improving business efficiency and data accuracy. 

Procurement units 

Product information management implementation is often cheered by procurement departments. They rely on the PIM system to store supplier contract details, product quality criteria and prices, among other data.

Ecommerce managers 

PIM systems gather a vast wealth of data from across the company, creating a single source of truth. 

PIM software can monitor a vast number of SKUs, update specs, introduce new products and prepare the data for omnichannel publication. 

CIOs and CTOs

The implementation of PIM processes have helped businesses scale by centralising data, but they have also enabled more automation to streamline workflows. 

PIM will increase efficiency, cut business costs, improve customer experience, banish data silos and enhance your company’s bottom line.

We specialise in creative production management, with over 20 years experience working in this field, we know production and marketing teams have to think on their feet to create, manage and deploy engaging campaigns that capitalise on fast-changing trends. 

With PIM being a core function to control your businesses product data, a key advantage of implementing Renaissance: our market-leading, in-house developed platform for your business operations, is its ability to effortlessly integrate other systems to support multi-channel production.  

Renaissance combines those all-important product information management (PIM) capabilities with media production management (MPM) and digital asset management (DAM) solutions, as well as publication tools and online proofing features.  

It’s the perfect integrated, multi-channel workflow production solution for our clients to implement. 

Our services give you complete control, oversight and collaboration across your teams, projects and marketing. 

Renaissance enables your business to control and streamline its marketing activities across multiple channels. But it’s just one of the many services we offer at ec2i. 

Our skilled, innovative team has the expertise to achieve your brand vision, whether that be in print, online, your e-commerce platform, digital out of home (DOOH) or video.

We’d love to chat about Renaissance, managing product information for your business or any current or future projects you’re working on.  

Call us on +44 1702 541311 or you can email us at info@ec2i.biz. Alternatively complete this contact form and we will get back to you straight away.