Multi-channel is the use of several media channels for spreading marketing campaigns and messages for your brand or company. This can include website, email, social media, print, mobile, display ads, television and more.
Leveraging multiple channels allows brands and companies to interact with their customers across multiple touch points for a more comprehensive and most importantly, memorable campaign.
The rate at which marketing projects and campaigns are being created, along with the multiple channels in which those campaigns have to be distributed, is ever increasing.
Creative jobs can be complex, with multiple steps which could involve several vendors and departments. Ensuring the correct specification of the final material to be deployed, needs to be adhered to, otherwise the distribution provider will reject the files. This applies to shopping channels, marketplaces, Print pdfs, video material for display on advertising screens and upload to your e-commerce platform.
Multi-channel deployment combines various platforms to amplify your campaigns regularity and customer reach, creating more effective messaging. Generally, a single channel is often not enough for a robust marketing campaign, since audiences tend to frequent many different channels, so having a good strategy and multi-channel plan is key to reach the largest potential customer base.
