COLOUR MANAGEMENT

ACCURATE COLOUR REPRODUCTION
TO REFLECT YOUR PRODUCTS AND
MINIMISE CUSTOMER RETURNS

Colour management is a critical component in accurately reproducing the colours of your products across your marketing material, whether that be in print or online. Our knowledge and expertise in colour management and retouching ensures the most faithful rendition of your product, not only in print but also online. Expensive re-shoots are a thing of the past as masking, comping and re-colouring can transform a difficult shot into a defining one.

We work with a whole variety of substrates including coated, uncoated, matte and even acetate materials. Our ICC / FOGRA profile knowledge for both web and print, ensures any challenging project is handled sympathetically.

It doesn’t stop there. For many of our clients, when it comes to printed media, we can press-pass their work too, ensuring all the hard work that has been put into a project, results in a production that everyone is happy with.

ec2i have spent years perfecting the art of colour management, so clients products are reproduced as close as possible to the original product colour, tones and hues. Utilising the latest technical equipment to measure colour and using this data to create profiles that adhere to ICC / FOGRA international standards for print and online, is our strong point.

As a retailer, presenting your products accurately to your customers, whether it be via your e-commerce website, OOH advertising or printed media campaigns, is a key driver to minimising the return of the purchased products.

Clients who understand accurate colour reproduction see a definite reduction in product returns. When your brand offers a free postage and returns policy, minimising the amount of returns due to colour inconsistencies has an impact on your operating costs, as well as the distribution and returns teams within your business.

Customers expect that what they see on your website or in your catalogue for example, is what they are purchasing. Therefore, if they receive a product and it is a different colour to that represented online or in print, chances are they will return the item to the retailer, impacting negatively on the customer experience and harming the credibility of the brand itself. Customer loyalty and trust is maintained if you have ensured that your products are accurately reflected and are consistent across your deployment channels.

ec2i work with some of the UK’s leading brands and retailers to ensure colour critical accuracy across their product range and have built a solid reputation as a professional colour management supplier. From the moment you shoot and capture your products, through to the final end result, we calibrate the touch points across the production route to give us a visual and numerical indication of the end result.

Don't be caught out by poor colour reproduction for your brand and products. Talk to the colour management professionals today and see how we can improve your images and save costs by reducing returns. Ensure your customers see your products accurately across print and online channels and see the difference it makes to your customer experience.

WE COMMUNICATE YOUR MESSAGE, ENHANCE YOUR BRAND AND SMOOTH YOUR PRODUCTION PROCESS

Over 20 years of seamless business continuity is behind the company we are today and with a massive wealth of experience and knowledge to share with your team and brand, we ensure your project is completed on brief and on budget.

There is a can-do attitude that resonates through the very fabric of our company and with in-house R&D teams who spend their time developing and road-mapping our latest products and workflows to ensure that we offer the very latest production solutions to our clients. Our Renaissance complete workflow solution enables our clients to capture, create, manage and deploy their media content in one end-to-end platform. It’s bespoke and totally tailored to your production needs.

www.ec2i.biz