Tottenham Hotspur Football Club
Snapshot
13 System Users
1000+ Images
Service
Colour Management
Creative Retouching
Image Management
Tech Stack Utilised
Renaissance DAM
Renaissance Photography Tracking
Benefits
Colour Accuracy
Trusted Supplier
Specialist Expertise
1st Class Communication
Reliable Production
Our
Integrated Approach,
streamlined and
organised
the club's workflow.
English Premier League football club Tottenham Hotspur has a long and prestigious history of standing out from the crowd. Always aiming to consistently deliver flair, style and passion both on and off the pitch, the club has built a sustainable, global brand that has been supported by their army of fans for decades.
“Working with EC2I is easy, the team are incredibly helpful and easy to speak to. They are incredibly willing to accommodate our needs as a club. The turnaround is always so quick, that makes it all so much easier and enjoyable.”
Shana Roberts / Ecommerce Trading Assistant
The Challenge
Tottenham Hotspur offers a wide range of branded merchandise via the Spurs Shop on its website. The club wanted to improve their speed to market as well as the process and organisation of their photoshoots as they felt there was more optimisation and workflow efficiencies to be had.
They liked the way ec2i operated, including how we handled products, the turnaround times and photography. Their challenge for us was to streamline their shoot organisation and provide cleaner and clearer imagery for their site in order to improve the number of online sales.
The solution
We deployed our award-winning Renaissance platform, with its integrated media production management (MPM), digital asset management (DAM), and product information management (PIM) tools.
This joined-up approach streamlined and organised the club’s workflow, ensured data and assets were delivered on time and improved communication between internal teams. Samples and imagery can be tracked all in one location making the process completely transparent from start to finish.
“Once the product imagery is confirmed to be approved and downloaded, our team will check the products to ensure they look correct, the ecommerce team will then download and approve and then add images to the site.
The buying team when sending their products to be shot will add all
information into Renaissance and then send their products to Ec2i to be shot. If any products are a priority, they will make it known to the team at EC2i.” said Shana.
Having agreed turnaround times that are always adhered to, the teams know exactly when they can expect imagery to be delivered.
Making the leap from the club’s old way of working to using Renaissance was smooth and problem-free, leading to positive results almost immediately.
“The process for our buying/merchandising team to get products shot within a timely manner really helps the teams when getting products live for our ecommerce shop. Having the images back in a timely manner help push and entice the products. The process is incredibly easy for the team when loading and confirmation of what variation of product images they would like to be shot.”
Results & Benefits
“Having eye capturing and clearer images on site along with products that we have in stock can be set live on a quicker turnaround. Another benefit is how easy it is for our teams to annotate imagery if it needs editing, its perfect if we need a crop on an image or a brighter texture added to the image. This enhances the shop images greatly and gives the customers an example of the product they are purchasing.” was one of the biggest benefits, the club said.
As well as receiving positive feedback about the site’s imagery, it also increased traffic.
“We had a baby model shoot that was greatly successful. Along with a marketing campaign and any promotions within this category, this baby shoot contributed to an uplift of +11.6% sales compared to January 2023 online.”
Conclusion
“The implementation of our Renaissance platform has improved communications between our in-house teams to know what products might be outstanding to be shot along with what images we have that can be used on marketing campaigns, and ensures images are being received in an organised timely manner” , the club reports.
The enhanced organisation has also led to an improvement in image quality, boosting traffic to the site.
WE COMMUNICATE YOUR MESSAGE, ENHANCE YOUR BRAND AND SMOOTH YOUR PRODUCTION PROCESS
Over 20 years of seamless business continuity is behind the company we are today and with a massive wealth of experience and knowledge to share with your team and brand, we ensure your project is completed on brief and on budget.
There is a can-do attitude that resonates through the very fabric of our company and with in-house R&D teams who spend their time developing and road-mapping our latest products and workflows to ensure that we offer the very latest production solutions to our clients. Our Renaissance complete workflow solution enables our clients to capture, create, manage and deploy their media content in one end-to-end platform. It’s bespoke and totally tailored to your production needs.