The Power of Print

Anyone associated with the printed media knows its power and influence. Even the digital generation likes to read and studies show that information read in print stays in the memory for longer.

Just this month the world’s biggest social media platform, Facebook, launched a new quarterly printed magazine for business leaders called Grow.

There’s a thrice yearly, easy-to-digest publication called The Page which is full of facts, information, research and innovation from the world of print and paper.

For example, who knew that -

• Newspaper ads are viewed 2.5 times longer than the average digital ad
• 36% of recipients bought or ordered something as a result of receiving direct mail
• 81% of people have bought an item, or visited a place, after reading about it in a magazine
• paper and card have a recycling rate of 83% - the highest of any packaging material
• For brand finding, digital is the go-to solution but for brand building, print wins every time.

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