Retouching for email

Many times during our working days we are required to adapt images for other purposes. Sometimes the shot taken may be great for a catalogue but not for an email campaign. A re-shoot is costly and not necessary when a skilled retoucher can manipulate an image to suit most client requirements.

Here’s a typical example. This image, provided by our client, Fat Face, was used as on the left for part of their autumn/winter promotion but with some alterations. First the tape on the fairy lights was removed and the lights extended to the full image. Then the wall colour was matched to a darker image to blend with the rest of the backgrounds in the overall story. And the primary girl’s dress needed to be unravelled so the tiers were fully visible. Finally, her trainers and laces had to be matched to a flat shot image we’d produced earlier.

For the e-mail campaign, where several shots were montaged together, the framing wasn’t of the right proportions so the boy on the right had to be removed. It’s all in a day’s work.