Warning: getimagesize(http://ec2i.biz/): failed to open stream: No route to host in /var/www/html/ec2i.biz/templates/meet_gavern/html/com_content/article/default.php on line 67
A new report from Retail Week and Mood Media takes a look at how our senses help to drive sales and why, in an increasingly digital world, we crave real-life touch and feel experiences. The writers interviewed over 2,000 consumers of all age groups together with senior retail directors and store managers. It concludes:
- The ability to touch, feel and try the product is still a priority reason to visit a physical store. Younger generations are partly influenced by the way shops look, feel, smell and sound.
- How consumers feel about hearing music while they shop. Predictably under 30s like it, over 45s not so.
- What the future could hold for high street stores and how human interactions and sensory experiences should be integral to retail strategies.
- The 18-24 age group predicts it will be better off and spending more in store in 2017
You can download the full report here.