Warning: getimagesize(http://ec2i.biz/): failed to open stream: No route to host in /var/www/html/ec2i.biz/templates/meet_gavern/html/com_content/article/default.php on line 67
How Images with a Twist of Motion are Reviving Tired Marketing Campaigns
Over the past year cinemagraph has emerged as the must-have feature to add to marketing campaigns. So what is it exactly? Basically, it combines a still shot with a subtle moving element to transform a photo into a more realistic, attractive and life-like image!
We can create a series of cinemagraphs to use across all your digital platforms:
E-mail marketing – so your content comes alive in the in-box. Use them in -
Win back campaigns for lapsed users
Welcome e-mails to surprise new prospects
Abandon basket or confirmation e-mails to entertain loyal customers
Social media and blogs with auto-play features to put the spotlight on a new product feature or element and raise awareness of key new styles.
Digital displays: include a moving image and watch people do a double take:
Use in store
On advertising hoardings
On roadshows, exhibitions, conferences
Website: moving banners have been shown to significantly drive higher click-thru rates than still images
Take a look at further examples here:http://www.ec2i.biz/videos-gifs