How Images with a Twist of Motion are Reviving Tired Marketing Campaigns
Over the past year cinemagraph has emerged as the must-have feature to add to marketing campaigns. So what is it exactly? Basically, it combines a still shot with a subtle moving element to transform a photo into a more realistic, attractive and life-like image!
We can create a series of cinemagraphs to use across all your digital platforms:
E-mail marketing – so your content comes alive in the in-box. Use them in -
Win back campaigns for lapsed users
Welcome e-mails to surprise new prospects
Abandon basket or confirmation e-mails to entertain loyal customers
Social media and blogs with auto-play features to put the spotlight on a new product feature or element and raise awareness of key new styles.
Digital displays: include a moving image and watch people do a double take:
Use in store
On advertising hoardings
On roadshows, exhibitions, conferences
Website: moving banners have been shown to significantly drive higher click-thru rates than still images
Take a look at further examples here:http://www.ec2i.biz/videos-gifs
Here’s yet another brilliant and insightful document from the Royal Mail’s MarketReach portal that is free to download. It’s a collection of thoughts by some of the UK’s leading business minds, all offering unique insights into the strengths of mail in an increasingly digital age.
“Eighty-five percent of our core audience say that print is their number one influencer…Print isn’t dead – far from it. It gives us authority, tangibility and longevity.” Tess Macleod Smith, Vice president of Publishing & Media, Net-a-Porter on the success of their Porter magazine.
“With mail you get to touch it, feel it, see the quality and smell the paper. That is evocative, and it can’t be achieved by pixels.” Tim Lindsay, CEO, D&AD
“You can’t replicate the delight of holding something like a brochure in your hands. The same applies to mail.” Les Binet, Head of Effectiveness, Adam & Eve DDB
“A screen can’t compete with the warmth and richness of paper… One of our printed publications increased propensity to book by 50%. That’s how powerful print can be.” Jae Hopkins, Marketing Director, Exodus Travels.
A reminder that Royal Mail’s “The Private Life of Mail”, a 66-page research report into how consumers interact with mail, is well worth a read. It includes loads of insightful information such as –
- 39% of UK householders have a dedicated area where they put their mail.
- 23% of all mail is shared between people in a household.
- Mail is kept in a household on average for 38 days for door drops (catalogues).
- 57% claim that receiving mail makes them feel more valued.
- 60% said that the best mail advertising has a lasting effect.
- 68% of respondents desired some communication by mail.
It concludes, after 18 months of research and analysis, that mail returns a strong ROI, similar in magnitude to TV and that most of us still like to touch and feel, even in this age of the Internet. There are other, equally useful and interesting reports, free to download, on the Mailmen website.
We’ve some talented tennis players at ec2i so when we were asked to sponsor Tennis24 in aid of Parkinson’s UK, staff were tripping over balls to sign up!
What is Tennis 24? A 24-hour doubles tennis match starting at noon on Friday 26 August and finishing at noon on Saturday 27 August with all proceeds, from players and sponsors, going to Parkinson’s UK.
The event is being organised by Kent Elms Tennis Club, just along the road from us. If you want to be a part of it or become a sponsor, please take a look at the Tennis24 website.
Good luck to you all!
It’s official! We’ve landed in London… Kennington to be precise… just a two-minute stroll from Oval underground station.
ec2i has partnered with the creatives at 3Objectives Photography so we can now bring you a London base offering -
- Fashion, beauty & product photography
- Look Book shoots
- Creative styling
- Full proof viewing facilities
- Quick turnaround for urgent jobs
- ec2i’s online approval and asset management tools
- Meeting facilities
- Video & filming
Take a look at the London site and some of the work at http://www.3-objectives.co.uk
This is in addition to the facilities we already offer here at our HQ close to London Southend Airport which includes -
- 3 ready-to-go room sets
- in-house stylists
- Hair & make-up
- 4 cameras
- Product video
- 3,000 sq ft studio with natural light and roller shutter access
- secure produce storage