The great and the good from the retail and catalogue worlds got together at London’s Swan restaurant and Globe theatre on March 3 for ec2i’s annual networking event. The wine flowed, the actors sparkled with their bite-sized barbs of Shakespearean abuses and affronts and many a new friendship was cemented. What was billed as a lunch continued well into the late evening… with many a sore head the next day!
But there was a serious side the all this frivolity. We believe in the power of adjacency: what better way to promote ourselves to potential new clients than through existing ones?! So a special 'thank you' to all those clients who did just that on a sunny Spring day in London town.
Cloud commerce is changing how retailers do business. It allows smaller retailers to better compete with their larger peers without the cost, time and infrastructure challenges they previously faced in doing so.
InternetRetailing has teamed up with IBM to investigate how retailers can access enterprise capability easier than they ever have before – with their bottom line benefiting as a result.
If you want agility, speed to market and the flexibility to deal with whatever scalability you need – whether it’s to cope with international expansion or peak trading – then this whitepaper, which incorporates both a retailer survey and case study interviews with your peers – is a must read.
There are oodles of articles on the Internet confirming that the printed catalogue is very much alive. Two pieces of recent research in PrintPower magazine only serve to confirm this. The first states that shoppers in the UK are amongst the most digitally engaged in the world, yet catalogues still form a vital part of their retail journey and are used more than smartphones and tablets, when making a purchase.
The second confirms that 58% of online shoppers browse printed catalogues for ideas and 31% have a retailer's catalogue to hand when making an online order. The article goes on to say that when companies stop mailing catalogues, consumers simply stop ordering. A catalogue represents a tactile experience and stays around, whether in the office or on a table at home, long after the consumer has moved on from the online channels.
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